SEO, or search engine optimization, refers to the process of improving a website’s ranking on search engines. Here are 10 ways to increase your search engine ranking without usinggoogle
And if you’re like most business owners, you’re always looking for new and efficient ways to increase your SEO ranking for major search engines like Google.
Luckily, there are several things you can do to improve your site’s ranking without breaking the bank. In this blog post, we’ll outline ten simple strategies that you can use to boost your SEO ranking quickly and easily. So read on to learn more!
1. Research The Right Keywords To Target
The first step is to research the right keywords to target. This involves looking at what people are searching for on search engines like Google and then targeting those keywords in your content and on your website.
There are several tools and resources you can use for this research, including:
Once you have a list of matching keywords, you can embed them into your content and use them as the anchor text for backlinks.
Be sure not to “keyword stuff”. “Keyword stuffing” is the act of filling your content with so many keywords that it becomes difficult to read. Not only is this frowned upon by Google, but it can also get your site penalised.
To avoid keyword stuffing, be sure to target a manageable number of keywords (5-10) and focus on naturally using them throughout your content.
Be sure to frequently check the keyword ranking for your website and adjust your SEO strategy as needed.
2. Use Those Keywords And Phrases In Your Titles, Headings, and Meta Descriptions
Once you’ve done your research and have a list of target keywords, it’s important to use them in your website’s titles, headings, and meta description.
This will help Google to better understand what your site is about, and as a result, will help to improve your SEO ranking.
To do this, you can use a plugin like Yoast SEO for WordPress. This plugin will allow you to easily add your target keywords to your titles, headings, and meta descriptions.
You can also use this plugin to check your content and make sure that you haven’t overused (or underused) any of the keywords.
3. Publish High-Quality Content Regularly
The key to improving your SEO ranking is to publish high-quality content regularly. This means writing blog posts, articles, and other pieces of content that are well researched, informative, and engaging for readers.
You can use keyword research to help you find relevant search terms and popular topic ideas for your content. If you want to research what queries other people are searching for on Google, try:
Remember to also consider user search intent when researching topics to write on.
Google has also indicated that they favour website pages with more than 1,000 words. If you can write blog posts over 1,000 words in length, it will make it much easier for Google to understand what your site is about and rank it accordingly.
Other search engines like Bing will value any articles longer than 300 words and posts around 500 are most ideal.
4. Add Images And Videos To Your Content
Ranking factors such as adding images and videos to your content is a great way to improve your SEO ranking.
Not only do they make your content more engaging for readers, but they also help Google to better understand what your site is about.
According to Impact Plus, updating and republishing old blog articles with new material and images might improve organic traffic by as much as 106%.
So if you want to improve your SEO ranking, be sure to add images and videos to your content whenever possible. Don’t forget to add tags to these images/videos.
5. Make Sure Your Website Is Easy To Navigate
One of the things that Google looks at when ranking a website is its ease of navigation.
If your website is difficult to navigate, or if users have to click through a lot of pages before they find what they’re looking for, it will hurt your SEO ranking.
To ensure that your website is easy to navigate, be sure to:
- Make use of menus and sub-menus
- Use clear and concise titles for your pages
- Use anchors to link to specific sections of your content
- Make use of search boxes
Giving your website the best tools to improve its loading speed will help your website rank and appear higher on search engine results.
6. Make Sure Your Website Is Mobile-Friendly
Making your website mobile-friendly is essential for improving your SEO ranking. Why?
According to Statista, as of 2021, 54.4% of all internet traffic comes from mobile devices.
On top of that, Google announced in 2015 that they would be starting to rank websites based on their mobile-friendliness.
Since then, the importance of having a mobile-friendly website has only become greater.
If you want your website to be found by more people, you need to make sure it’s mobile-friendly.
There are a few things you can do to make your website more mobile-friendly, including:
- Use a responsive design
- Make use of large fonts and easy to read text
- Minimise the use of flash and other plugins
Be sure to check the optimization of your website for mobile users in order to improve your website SEO as website visitors will leave if your web page format is not suitable for mobile users.
7. Check Your Website Load Speed
Google has indicated that they favour websites that load quickly.
In fact, they have stated that page load speed is one of the most important factors when ranking a website.
There are a few ways you can check your website’s load speed such as:
- Google’s PageSpeed Insights tool: this tool will analyse your website and provide feedback on how you can improve its page load speed.
- Pingdom Website Speed Test Tool: for testing the loading time of your website from different locations around the world.
The faster your website loads, the better it will rank in Google search results.
To improve your website’s page load speed, try implementing a caching plugin, optimising your images and reducing the use of flash on your site.
8. Use Social Media To Share Your Content And Build Links Back To Your Website
Using social media to share your content is a good way to get more people to see it.
When other people see your content, they might want to visit your website. And when they visit your website, they might leave a link back to it.
This is called a “backlink” and is considered as part of “Off page SEO”.
Having lots of backlinks is good for your SEO ranking because it means that Google thinks your website is important so it places you higher on search engine rankings.
You can get backlinks by sharing your content on social media, by asking other websites to link to you, and by writing guest blog posts for other websites.
9. Connect With Other Bloggers And Websites In Your Niche
One of the best ways to improve your website’s SEO ranking is to connect with other bloggers and websites in your niche.
When you connect with other bloggers and websites, you can share content with them, exchange links, and collaborate on projects.
By collaborating with other bloggers and websites, you can help each other improve your SEO ranking.
And when Google sees that your web page is connected with lots of other high-quality websites, it will rank you higher in its search results.
10. Reference Other Authoritative Websites In Your Content
An authoritative website is a website that is considered to be reliable and trustworthy.
Google trusts authoritative websites and usually ranks them higher in its search results than other websites.
When you reference other authoritative websites in your content, it shows that you are knowledgeable about the topic and therefore rank your website higher in its search results.
There are a few ways you can reference other authoritative websites in your content, including:
- Citing them in your text
- Adding a link to their website
- Listing them in a References or Bibliography section
SEO is a complex and ever-changing field, but these ten quick and easy techniques will give you a strong foundation to start from.
SEO is one of the most effective ways to get your website found by more people, and it can help you improve your website’s ranking in search engine results pages.
However, it’s not a one-time process; it requires continuous effort if you want to see results. But with the right techniques, you can improve your website’s SEO ranking and get more people to see your website.
Eventually, you can even begin looking into other types of SEO such as local SEO.
Good luck and as always, if you’re looking for more help with your SEO or in general digital marketing for your business, don’t hesitate to reach out.
Gastronomic Agency is a food marketing agency with years of experience in helping clients increase their SEO performances.
We would be happy to discuss how we can help increase your website traffic and boost your search engine ranking. Get in touch with us below to find out more.