Advertising

Paid advertising is a great way to get in front of your target audience and grow your business.

Gastronomic Agency - Restaurant Agency

We Offer Digital Advertising Services In:

As a digital marketing agency, we have extensive background experience in creating and managing paid advertising campaigns for food and drinks businesses. We know how to target the right people so you see an excellent return on investment from your ad spend.

Google Ads

Google ads are a form of paid search advertising. As part of the paid advertising strategy, we use targeted ads to reach the right audience for you using the right keywords. The main goal is for your ads to appear on the front pages of search engines, so that customers can click through to a landing page of your choice. Paid search ads are ideal for targeting consumers who know what they want, but aren’t sure which service or product to choose. If your ad appears at the top, customers will be more inclined to click on your website rather than your competitor’s.

Facebook Ads

Facebook ads are a great way to reach out to potential customers on the world’s largest social media platform. We use creative and targeted ad campaigns that are designed to get results. Our past clients have seen a significant increase in website traffic and online sales after implementing our Facebook ad strategy.

Meet Our Advertising Friend, PACO.

Without a doubt, your target clients are somewhere online. The challenge is to find out who and where they are in order to get your message across to them in the right way, and at the right time.

This is how we do it – using the acronym PACO to find where your business funnel is broken, and then fix it.

P is for Product

Are you offering a product, service or a solution that would excite someone enough to stop them scrolling through their newsfeed?

A is for Audience​

Are you 100% sure that you know the audience who would want your offer?

C is for Creative

Do your ads resonate with the audience and compel them to take the action you want them to, like purchase or book a reservation?

O is for Offer

Is your offer tempting enough for your audience? Are you building your funnel and advertising copy in the best way to convert them to your end goal?

Our team has an extensive background in online advertising. This is what you can expect as part of the paid advertising strategy at Gastronomic Agency.

Constant
communication

Let’s get to know each other. We will schedule in sessions to best understand your background, hopes and goals to form the basis of our plan.

Strategy

Now we know where you want to go, we can start creating tangible goals and KPIs to ensure that we’re on the same page, and begin taking the steps to achieve them.

Creative
Planning

From the tone of your ads, to the colours and imagery used, we will craft a creative strategy that will make you stand out from the competition and leave a long-lasting impression.

Find Your
Customer

Now we find the .0001% of the 3 billion users on Facebook that are your perfect customer. This is where our experience and testing come into play. We can target users based on location, age, interests and much more.

Copywriting

Communication, communication, communication. That’s how brands build their market share and win new customers and clients. We target and deliver this to your audience.

Ad Creation

Now we enter the next stage of testing. We design and discover what resonates with your audience: which ads do they like and dislike? We’ll use our PACO process to engage your target audience and start meaningful engagements within your ad space.

Testing &
Optimizing

The process never stops. As we start to gain traction, we optimise and scale our advertising to deliver your business the maximum results for the smallest investment possible.

Remarketing

This is where a lot of businesses drop the ball. They stop advertising once they have a customer. Not us – we will continue to remarket to those who have already interacted with you, and even those who haven’t through targeted a Facebook ad campaign.

Scale

Once we have a winning campaign, we will scale it up to reach more of your target market and deliver you the results you need.

Our Advertising Timeline

Our team has an extensive background in online advertising. This is what you can expect as part of the paid advertising strategy at Gastronomic Agency.

Constant
communication

Let’s get to know each other. We will schedule in sessions to best understand your background, hopes and goals to form the basis of our plan.

Strategy

Now we know where you want to go, we can start creating tangible goals and KPIs to ensure that we’re on the same page, and begin taking the steps to achieve them.

Creative Planning

From the tone of your ads, to the colours and imagery used, we will craft a creative strategy that will make you stand out from the competition and leave a long-lasting impression.

Find Your Customer

Now we find the .0001% of the 3 billion users on Facebook that are your perfect customer. This is where our experience and testing come into play. We can target users based on location, age, interests and much more.

Ad Creative

Your ad creative is what will hook customers and get them to click through to your website. This can take the form of Facebook ad images, video ads, carousel ads and more.

Copywriting

Communication, communication, communication. That’s how brands build their market share and win new customers and clients. We target and deliver this to your audience.

Ad Creation

Now we enter the next stage of testing. We design and discover what resonates with your audience: which ads do they like and dislike? We’ll use our PACO process to engage your target audience and start meaningful engagements within your ad space.

Results

We track the progress of your campaign closely using tools like the Facebook pixel, making changes along the way to ensure we are getting the best results possible. We provide monthly reports on how your campaign is performing, so you can see the impact that our work is having on your business.

Testing &
Optimizing

The process never stops. As we start to gain traction, we optimise and scale our advertising to deliver your business the maximum results for the smallest investment possible.

Remarketing

This is where a lot of businesses drop the ball. They stop advertising once they have a customer. Not us – we will continue to remarket to those who have already interacted with you, and even those who haven’t through targeted a Facebook ad campaign.

Scale Your Facebook Ad Campaigns

Once we have a winning campaign, we will scale it up to reach more of your target market and deliver you the results you need.

Not sure what you need? No problem, let’s have a chat and see if we can help!

GET INSPIRED

Blog Posts

Get ready insights from a food marketing agency on top of their game.

Marketing with food - we wrote the book on it.​

Written by our founder Paul Hannagen in 2019, Gastronomic Marketing details how food and drink companies can utilise eating and gastronomy to develop meaningful relationships with their customers

Breaking bread and sharing a table are extremely powerful ways to build rapport, and this book tells you how to do it well.