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With this amount of traffic, Google ads campaigns should form a core part of your paid advertising strategy. Interestingly, 15% of searches on Google each day are new. People are searching for unique terms that have never been typed into the search engine, so it’s crucial to stay on top of the latest trends and keywords for your ads.
The Google ads spectrum is vast – but to sum it up, Google ads allow you to get people to your site through pay per click advertising. Through search ads, google display network, shopping ads and google search network, you can bid and compete for search queries and search terms.
You can also add additional, relevant information like sale prices or phone numbers through ad extensions.
To run paid advertising campaigns on Google, you need some optimised web pages to drive traffic to, and a knowledge of how to create online ads.
A properly made and targeted Google ad can make a huge difference to a company’s sales. But be warned, it can be a money pit if you don’t know how to run these campaigns.
If you don’t know your Google Analytics from a Google Ads platform and want a trusted partner to help build your ad campaigns, optimise your web page and create profitable Google Adwords, get in touch with our team below.