TikTok has taken over the internet by storm with over 1 billion active monthly TikTok users and the app has quickly become one of the most popular social media platforms. With its growing popularity, businesses are starting to take notice and are looking for ways to promote their products and services on the app. It’s no surprise that everyone is looking for methods to go viral on TikTok in order to launch their careers and businesses.
Did you know that there are ways to increase the likelihood of your content going viral? How do you get more views, clicks and engagements on your videos? In this article, we will show you how easy it can be by utilising SEO (search engine optimisation)!
Beginning With The Foundations
Before you get into the TikTok SEO strategy, make sure your video is of high quality and says what it needs to say. SEO can’t improve your content for you; instead, it just improves the discoverability of it. Things like better lighting, a good camera, and good editing skills are just some examples of what makes a video good.
Your video also needs to be catchy and have a hook that pulls viewers in and keeps them engaged. This could be anything from using humour to being creative with your filming or even just having relatable TikTok content.
Step 1: Finding The Right Keywords For Your TikTok Video
Just like with any other type of content, you need to do keyword research in order to ensure that your video is being seen by the right people. The first step is to write down the main keyword or topic of your video.
In this example, we will use “eyeshadow” as the main keyword as we are making a video about eyeshadow.
Step 2: Type The Keyword Into The TikTok Search Bar
Typing the keyword into the search bar at the top of the page will generate TikTok keywords and autofill answers right below it – these show what other people are searching for as well as related search queries. The TikTok search engine is similar to how the Google search bar works.
Step 3: Copy These Suggested Queries/Keywords That Pop Up
Write down these keywords that are coming up from the TikTok search results. You’ll be using these in the next step.
Step 4: Use These Keywords In Your Hashtags, Captions & Auto-Generated Subtitles.
TikTok SEO takes into consideration three things:
- Captions for your videos
- Auto-generated subtitles (created from what you say in your video itself)
Make sure to use the keywords that you’ve just written down, and spread them across those three things.
And That’s It!
Utilising SEO is one of the most fool-proof methods to get more views on your TikTok videos. It’s important to remember that even if you follow all of these steps, there’s no guarantee that your video will go viral – but it definitely increases the chances.
TikTok’s algorithm is praised for its efficiency, but you can help it further by improving your SEO to get your videos in front of relevant audiences. The search engines will thank you for it.
Let us know if any TikTok SEO strategies have been working for you, we’d love to know.
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