Social Media in Marketing: Do You Need It?

The advantages of using social media in marketing are very beneficial as social media has become an important aspect of our lives during this digital age.

Social Media provides a great reach and is also free to use. So do you need it? The short answer is yes – for many reasons. 

This blog post will discuss what social media marketing is and why it is a valuable asset to have in this digital world.

Do You Need Social Media - Gastronomic Agency


What Is Social Media?

Social media is a term used to describe platforms on the internet where users can create and share content. This can include text, photos, videos, and links.

What Social Media Platforms Are Best for Your Business & How Do You Choose The Right One?

The most popular platforms are Facebook, Instagram, Whatsapp and YouTube. But there are also other social media networks that businesses should be aware of, such as Snapchat, Twitter, TikTok and Pinterest.

Each social media channel has a different type of audience it attracts. Knowing what your target customer’s habits are and which social media websites they spend their time on most will be important in deciding where to focus your social media marketing efforts.

The nature of the service or products your brand provides will also be a key factor to make sure that the platform you choose to promote on can cater to your needs.

Choosing Your Social Media Platforms - Gastronomic Agency


So What Are The Benefits Of Social Media Marketing?

Reach: Social media gives you access to a huge audience.

According to Hubspot’s marketing statistics in 2021, the number of global social media users is expected to reach almost 3.43 billion in 2023. And that number is only going to grow. So by using social media, you have the potential to reach a large number of people.

Engagement: Social media also allows you to engage with your audience in a way that traditional marketing methods don’t.

You can create interactive content such as polls and quizzes that encourages users to interact with your brand.

By responding to comments and messages, you can create a two-way conversation with your audience and build relationships.

Brand Awareness: Social media can also help to increase brand awareness. By creating content that is shareable and engaging, you can create buzz around your brand and encourage people to talk about your company.

It can also help to build trust and credibility for your brand and generate leads back to your website.

Cost-effective: Social media is one of the most cost-effective marketing methods available. For a small investment, you can reach a large number of people.

And because social media is free to use, you don’t have to spend a lot of money on marketing: you can use both paid or organic traffic if you like.

Targeted: Social media also allows you to target your audience in a way that traditional marketing methods don’t.

You can use demographic information, such as age, gender and location, to target your content to the right people.


Social Media Marketing Campaign Success Stories


DuoLingo Social Media Campaign Success - Gastronomic Agency


Take Duolingo’s TikTok account as an example. By creating viral and funny content that revolves around their mascot, they now have over a million followers, with millions of likes and an engagement rate of 19%.

This successful social media marketing campaign has skyrocketed Duolingo to the #1 education app in the Apple App Store.

Thanks to the massive potential in social media marketing, this could be any brand that is looking to expand its marketing efforts.

Social Media Marketing Strategy 

To effectively use social media in your marketing campaign, it is important to have a social media marketing plan to refer to for direction.


Before implementing a social media campaign, consider the following points:

  • Purpose of marketing strategy: What do you want to achieve with your social media marketing campaign? Do you want to drive awareness, increase customer loyalty, or increase sales?
  • Target audience: Who is your target audience? Refer back to your target customers – choose specifically with intent. You don’t want to be wasting time and effort promoting to the wrong type of audience.
  • Social media platforms: What social media platforms do your target audience or target customers use? This links back to who your target audience is. Make sure to research your typical consumer profile for your brand or business.
  • Budget: How much are you willing to spend on your social media marketing campaign? Social media influencers can be expensive, depending on their following and level of engagement.


Knowing what you want will help in choosing your next steps for your social media strategy.


Examples of Social Media Marketing Strategy

Content Creation

Content Creation - Gastronomic Agency

Involve your audience in your content creation process. For example, by sharing reviews and answering popular queries about your services or product.

Social media platforms are the perfect place to encourage audience engagement which can drive traffic back to your website in return to increase sales. Building an active community can increase your social media presence and increase your outreach to new potential customers.


Paid Social Media Advertising For Your Business

Paid Social Media For Your Business - Gastronomic Agency

Paid advertising on social media platforms is an effective way to reach your target market. Social media platforms have various advertising options, such as promoted posts, boosted pages, and social ads.

Costs of paid advertising vary, depending on the social media platform and the type of advertising you choose.

However, paid advertising is a great way to reach your target market quickly and efficiently.



Influencer Marketing On Social Media Platforms

Social media influencers are people who have a large following on one or more social platforms. Influencers are people who already excel at creating compelling content.

Because of their large following, they can influence others’ purchasing decisions as well as increase brand awareness. This makes them a powerful tool for brands looking to promote content or products and services.

Rather than placing paid advertisements on social media platforms, the influencers will do this for you by promoting your products on their channels to their followers.

Influencer Marketing Programs - Gastronomic Agency

There are several different types of social media influencers, including:

  • Celebrities
  • Social media stars
  • Bloggers
  • Podcasters

Read more about the different types of influencers here.

Are There Any Risks Associated With Using Social Media For Marketing Purposes That Businesses Should Be Aware Of?

As with most things, there are a few risks with using social media marketing. Here are two possible risks of using social media in marketing.

  • Social Media Can Quickly Go Viral & Spread Throughout The Internet Very Quickly.

This means that if your business makes a mistake in its marketing campaign on social media, it could become very public and embarrassing very fast.

Social media is an open forum where customers can post both positive and negative comments about your business. If you’re not monitoring your social media accounts closely, you may miss important customer feedback.

  • Social Media For Marketing Requires Time Commitment

You need to be regularly posting updates and interacting with followers to see any results from your efforts. Keeping up to date with trends and algorithm updates is also important.

Despite these risks, using social media for marketing purposes is a great way to connect with customers and promote your business as the benefits of the pros outweigh the cons.

In Conclusion

So, do you need social media for marketing? The answer is yes.

Social media provides a great audience reach and is free to use, making it an affordable way to market your business with a growing audience.

Additionally, social media allows businesses to connect with customers and promote their products in a more personable way than traditional advertising methods.

With the right strategies in place, social media can be a powerful tool for marketing your business.

How Can I Get Started With Using Social Media For My Business?


When it comes to social media marketing, there’s no one-size-fits-all answer.

Every business is different, and each will have its own unique goals, strategies, and target audience.

If you are looking to venture into social media marketing for yourself, you may find social media management tools like Hootsuite and Sprout Social helpful to keep track of all your social media channels.

Simply hop on to any chosen social media platform and begin by creating your accounts.


Social Media Marketing Services

If you’re looking for some extra help there are services that digital marketing agencies can offer to improve your overall marketing strategy.

They will be able to help you with the marketing strategies discussed above like content creation, social media account management, paid advertisements and more.


Good Luck On Your New Social Media Marketing Venture!

Do you have any questions about Social Media Marketing? Let us know in the comments below.

Gastronomic Agency is a food marketing agency that may be able to help you implement your social media stategies in the digital world. Contact us below to find out more.

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